Why livestreaming is important for your business growth? Over the years, livestreaming has become the most trending marketing tool to amplify your business reach and grasp your target audience’s attention. It unlocks a new approach for businesses to get more connectivity and responsiveness from their clients.
With video marketing taking up most of the digital space where potential customers are looking for authentic brands, livestreaming is becoming significant to create real-time connections with your target market.
Many businesses are already reaping benefits through this opportunity and Slate 48 is no exception.
We have been helping brands in successful broadcasting and going live on multiple platforms such as YouTube, Facebook, Twitter, Instagram, and Twitter, and more.
Here’s what we’ve discovered so far while producing live @Slate_48 so far.
Slate 48 take on Why Livestreaming is the Future of Business Marketing
The most Raw and Fastest Marketing Tool
It’s Pandemic and the right time for live video marketing. Live streaming is providing unlimited growth opportunities for your business through social platforms. That’s why it’s becoming the most popular and lucrative marketing tool that’s going to stay here for long.
The internet era is fast. People want to watch and interact with relatable content where brands showcase their life challenges with solutions. If your brand can solve people’s problems, your business can become a part of their life.
Furthermore, the strategy of curating perfect and formal content is fading out due to those ‘made-up to sell’ content and overly-done aesthetics. People are not interested and rejecting such marketing tactics.
That’s where livestreaming comes in! It gives the brands a chance to show their ‘human’ side with real-time experiences by showing their story in a realistic and authentic manner.
You can show real experiences and testimonials of regular people –not the paid celebs. And this attracts the leads more.
Livestreaming has all the converting features. It’s raw, and fastest marketing technique that can give instant insights to how your leads are interacting and engaging with you. Showcasing your brand story on live videos can convert a viewer into a potential customer.
Reap More for Less
All you need to spill the beans is an internet connection and professional support. It is much cost-effective than other marketing resources.
On a normal route, marketing a new product campaign would potentially cost a fortune in terms of TV commercials, and ad spaces. While live streams can cover more than all those resources in just a fraction of the cost.
Similarly, instead of organizing an extravagant product launch event with all the risks involved –brands can do a live broadcast that requires a very basic setup with proper tech support. The cost would still be minimal as compared to a full-blown launch event. It’s easily doable for SMEs, startups, and big businesses.
With livestreaming, brands can create a grip on their target market by getting more engagement and reaching more audiences than any other marketing resource.
Amplify Branding by Raising Awareness
Livestreaming can project your business vision better than any other medium. Whether it’s short announcements, product awareness, and audience interactions, or longer shows –the higher viewership rates bring openings for multiple video formats.
With all that’s real and quirks, live broadcasting can help in raising your brand awareness while transforming your brand ambassadors into on-screen celebrities.
When you become a regular with livestreaming, your brand will be easily recognized at trade shows and other business events.
This also helps in enhancing brand loyalty along with brand awareness.
Build and Strengthens Brand Trust
The last thing businesses want is getting disappeared into the dense market horde. That’s why they need to stand out by creating an active social media presence, developing personas, and building a large community for leads and customers.
Livestreaming is helping you in standing out. With an unedited, uninterrupted approach, you can tell your brand story while taking the audience behind the scenes. The viewers can get a feeling of connectivity with your brand because they see the process and relate themselves with your brand story.
Livestreaming is the future of business marketing, indeed! With all these remarkable solutions provided by this budget-friendly marketing tool, you can take your brand to new highs for sure.
Want to learn more about professional broadcast support and business video marketing? Contact us to get livestreaming backup for your next campaign.